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On Wednesday, March 23, National Hurricane Center Director Dr. Rick Knabb and Leadership Partner/former Director Bill Read unveiled the new national hurricane resilience initiative #HurricaneStrong during the 2016 National Hurricane Conference in Orlando, FL. FEMA Administrator Craig Fugate joined the directors as they shared campaign details at a news conference, highlighting the critical need for new awareness efforts as public interest in hurricane readiness declines due to fewer land-falling Atlantic storms.
#HurricaneStrong will bring together many established, hurricane outreach and education efforts across the U.S., e.g. the White House observance of National Hurricane Preparedness Week, the NOAA/National Hurricane Center Hurricane Awareness Tour, and FEMA’s National Preparedness Month. Events, workshops and leadership summits will continue until the end of hurricane season on November 30.
Lifesaving and property-protecting information from FLASH, FEMA Building Science Branch, FEMA Individual and Community Preparedness Division, and the National Hurricane Center will be shared through business summits, digital channels, home improvement store workshops, lesson plans for schools, outreach, and a lighthearted social media campaign featuring a #HurricaneStrong “Pose”.
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